Building Up Your Website's Name

Having constructed the whole website which will serve as a profitable tool for your business, you still have to launch it on the web. It's not such an easy task and requires some efforts to make.

First of all you should think over the address of your future site. For sure you would like to have a short, laconic address easy to remember and corresponding to your enterprise profile (e.g. company name or products you offer). Let's say your company is called 'AJAX Groop' and you are selling bikes. The best variants for you then would be www.Ajax.com or www.AjaxBikes.com. Other possible names are www.BikesByAjax.com or www.AjaxGroupBikes.com etc. Make sure to consider only short descriptive names to be readable for your customers.

It's smart to define several possible names to insure yourself. Work out different variants playing with spelling or using punctuation signs: www.Ajax-Bikes.com or www.BikesatAjax.com

Note that the top-level domain name (the last letters after the dot, like .com or .net) also have their own meaning and will influence your site's effectiveness. They tell the search engines how to classify your site:

.com — is a TLD for commercial organizations 

.info - for informational sites 

.net - for network infrastructures 

.org - for organizations not clearly falling within the other TLDs 

.biz - for business use 

.us or .uk — those are country code TLD's

Having chosen some names, go to http://www.whois.net/ to see whether they are still vacant or are already in use. Define a name you are going to use and register it at your hosting company. If you are using some free hosting, note that it can reflect on your address in a bad way, as most of them offer domain names like www.SomeNewFreeWebHosting.com/YourAddress. For sure that wouldn't look trendy enough to drive some serious customers to your product. An average price for hosting is something like $10 per month. So you can imagine what will your customer think of a company that can not afford even that ridiculous fee. Would they like to have some business with you?

When your site is already on and you start adding subpages to it, make sure not to spoil your address with subpage names. Use some short and certain names to describe briefly the page content. For example name the page containing your information 'info' but not 'a little about our company'. That will keep your site's address short and informative: www.Ajax.com/info.html

Remember, that short and trendy address name allways adds a great advantage to your site being easy to remember by customers.  

Enjoy the result!